Sample Agent Goals:
Improve the effectiveness in my work
• Drip Campaign (Laura)
• Photo shoot and edits
• Get educated
○ Get a certification with CRS
○ Read more books and use more Remax University
• Make the next performance award
• Find ways with escrow, attorneys and home inspectors to ease the closing process!
• Call personally all my buyer prospect that contacted me during the confinement.
• Refine Target Market
• Build database
• Grow inventory every month. Get 4 new exclusive home listings.
• improve my listings exposure
Keep clients informed ( Covid-19)
• Grow my YouTube channel.
make videos about communities, educational and how to videos – (Anthony)
Make a video tour of every property & location covered (COLIN)
Video promotions & blogs. (Alain)
• Personal website: adding new content ( SEO)
• Build alliances, network.
• Start a second small business (Alain)
• Have some Fun (work on hobbies)
• Reconnect with Fam
Tonny Madrigal: Small victories everyday that reach to the outcome. Is that correct?
Hannah Fletcher: Blue Ocean Strategy by Chan Kim & Renee Mauborgne:
How do we expand our business:
Ricardo: I see a very good market for selling beach houses to city people with high purchasing power
I see a good short-term market for capital that is going to elope from certain countries and also foreigners wanting to live in Costa Rica
I use Follow Up Boss to keep all my contacts informed about Covid 19 in Costa Rica
Kim Giannone: sent out a newsletter a few days ago with our statistics and got awesome responses about how well we are doing as a country.
made this funny video and sent it out in my newsletter – this shows what the first flight to Costa Rica will look like (#Happypeople) https://youtu.be/DZZmMxhzpHw
FYI – average view time on videos (at least for my videos) has been 33 seconds – keep that in mind when you make/post videos. you can find your own average view on your YouTube channel under engagement.
Shawn Fletcher: Per Mike Simon’s recommendation, I sent out a newsletter with this youtube video that talks about Costa Rica verses New York’s response to the virus and I received so many comments and calls from people who said they would rather be there. Video: https://youtu.be/r0AqL6BexOo
Shawn Fletcher: This is a little off topic but there are some agents in the Jaco office that want to start offering group real estate tours. Can you talk about how you started doing that in your market?
Josta’s iPad: How is it justified to ask people to pay for a field trip when other realtors offer the same for free by simply walking in an office and (pretend) they are buyers?
Shawn Fletcher: do you limit the size of the field trip?